Gene Simmons and Shannon Tweed are seen at the "Haywire" premiere on Jan. 5, 2012 in Los Angeles. Simmons, bassist and singer for KISS, is opening a restaurant in El Segundo (Photo by Frazer Harrison/Getty Images)
Dailly News Wire
EL SEGUNDO - Flamboyant rocker and reality television star Gene Simmons will add another item to his resume next month in El Segundo: restaurateur.
The blood-spewing, flame-spitting bassist of legendary rock band Kiss is among the partners in Rock & Brews, which will open April 3 on El Segundo's Main Street.
Partnering with Simmons are veteran concert promoter Dave Furano and local restaurant owner/brewmaster Michael Zislis.
The restaurant is touted as offering a "backstage environment," built around the types of comfort food and drinks Furano would often provide backstage for touring acts and their families while promoting concert tours. The eatery will feature a large beer garden offering an array of craft beers and decorated with concert lighting, posters and projection screens showing concert films and videos.
The garden will include picnic tables, a play area for kids and an open area so guests can bring their dogs.
Simmons and his partners are expected to officially open the outlet, 143 Main St., on April 3 with a benefit for the Wounded Warrior Project.
Additional locations for Rock & Brews are being planned at Los Angeles International Airport as well as Hawaii, Denver, Atlanta, Tokyo and Mexico.