Tuesday, July 12, 2011

Gene Simmons to keynote entertainment confab

KISS founder, entrepreneur to speak on mobile content

KISS founder Gene Simmons has been named to keynote the second L.A. Mobile Entertainment Summit Sept. 20-21. Produced in association with Variety by Unicomm and the Bob Dowling Group, the event takes place at the Hollywood & Highland Center.

"We couldn't be more excited to have international entertainment legend and serial entrepreneur Gene Simmons to keynote the L.A. Mobile Entertainment Summit," said John Golicz, CEO of Unicomm. "Gene is definitely in a league of his own when it comes to creating, marketing and monetizing an international entertainment brand globally."

The rocker has branched out into licensing and new media, and recently signed on as business partner and spokesperson for Intertainment Media's Ortsbo worldwide translation platform for social media. He and his family are in production on the seventh season of A&E's "Gene Simmons Family Jewels," in addition to his activities in merchandising, movies, publishing, TV and music.

The Mobile Entertainment Summit will cover the intersection of original content, mobile platforms and digital assets across the rapidly growing mobile entertainment business, with studios, startups, brands and manufacturers participating.

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