Tuesday, October 5, 2010

Gene Simmons on Building Successful Entertianment Brand

Gene Speaks at MIPCOM 2010
Gene Simmons, a founding member of KISS and star and Executive Producer of "Gene Simmons Family Jewels" and Bob DeBitetto, President and General Manager of A&E Network and BIO Channel, discuss the importance and how to's of building strong entertainment brands from channels to television series.

Gene Simmons, Family Jewels
& Bob DeBitetto, President & GM, A&E Network and BIO Channel

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