By Todd Martens/Los Angeles Times
Rock star/opportunist Gene Simmons is bringing his growing beer empire to downtown Los Angeles, at least for a week. The Kiss leader, with celebrity chef Wolfgang Puck and restaurant impresario Michael Zislis, will stage a seven-day Octoberfest celebration at downtown's L.A. Live.
Simmons with his Rock & Brew partners, Michael Zislis (L) and Dave Furano
Photo: Mel Melcon
Full details about what beer will be available hasn't been made public yet, but Simmons is no stranger to craft beer. He's a partner in the budding Rock & Brews chain, which has its flagship location in El Segundo.
Just don't try to pin Simmons down on what kind of beer he favors. In an interview about his beer ambitions with Pop & Hiss, Simmons dodged a question about L.A.'s fast-rising craft beer scene and instead said he simply favors customer choice.
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