By Todd Martens/Los Angeles Times
Rock star/opportunist Gene
Simmons is bringing his growing beer empire to downtown Los Angeles, at
least for a week. The Kiss
leader, with celebrity chef Wolfgang
Puck and restaurant impresario Michael Zislis, will stage a seven-day
Octoberfest celebration at downtown's L.A. Live.
Simmons with his Rock & Brew partners, Michael Zislis (L) and Dave Furano
Photo: Mel Melcon
Full details about what beer will be available hasn't been made public yet, but Simmons is no stranger to craft beer. He's a partner in the budding Rock & Brews chain, which has its flagship location in El Segundo.
Just don't try to pin Simmons down on what kind of
beer he favors. In an interview about his beer ambitions with Pop & Hiss,
Simmons dodged a question about L.A.'s fast-rising craft beer scene
and instead said he simply favors customer choice.
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American beer drinkers also can't sample the Kiss-branded
Destroyer lager, which is brewed in Sweden and has limited availability
outside the country. That's probably for the best, at least judging from the few
reviews available on BeerAdvocate.
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