WhatSellsBest.com is reporting a Valentine's Day auction for the first-wedding at the KISS (rock band) “Hotter Than Hell” wedding chapel, was sold on eBay for $15,300. The auction may have had a hidden value for the chapel that went far beyond the final sales price.
The Wedding, scheduled for March 15, 2012, (the same day as the wedding chapel's grand opening) was described on eBay as; "the perfect Rock & Roll Wedding". The 'Rock' theme included wedding invitations designed as concert tickets, rose petals replaced by guitar picks, and a personal visit from rock stars Paul Stanley and Gene Simmons of KISS as wedding guests. Even the wedding limo was swapped out for a Rock & Roll Tour bus.
According to James Massey, publisher of WSB; "$15,000 may seem like a bargain for a wedding like this, especially when you see what else was included. But, I think someone was smart to recognize the hidden-benefit of auctioning the chapel's first wedding. The publicity it generated among fans worldwide has a considerable value. It's hard to put a price on it, but if you compared the cost of advertising to the same amount of free publicity the chapel received, I think they probably did really well."