Friday, November 5, 2010

Gene Simmons to Speak at Atlantic Brand in January

You can buy everything from KISS toilet paper to coffins to, at one time, a KISS car. So who better to speak about branding than KISS bass player, singer and brand mastermind Gene Simmons?

KISS bassist and businessman Gene Simmons will be the keynote speaker at the Atlantic Brand Confabulation on Jan. 14 at Casino N.B. As Brad LeBlanc put it yesterday, KISS isn't "just a rock band, they're a rock brand."

LeBlanc, chief entrepreneurial officer with The Momentum Group, announced yesterday that Simmons would be the keynote speaker at Atlantic Brand Confabulation, a soirée packed with music, fine dining, champagne, a red carpet ... oh, and speakers talking about branding your business and branding yourself.

The event takes place Friday, Jan. 14, from 6-9 p.m. at Casino New Brunswick and tickets are now on sale for $249 each.

Gene Simmons was born in Haifa, Israel in 1949, the only child of his mother, a survivor of a Nazi concentration camp. Mother and son emigrated to New York, where in 1972, Simmons founded legendary face-painted rockers KISS.

Over nearly 40 years, he has turned the band into a marketing machine, with merchandise including comic books, lunch boxes, pinball machines, computer games, wine, clothing and yes, toilet paper and coffins, featuring the faces of KISS's four members.
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