Sunday, April 4, 2010

Would You Buy Life Insurance From This Man?

KISS Rocker's New Gig: Selling Life Insurance

From: The Wall Street Journal
April 3, 2010
You might buy car insurance from a gecko or a cave man, but would you consider buying life insurance from a blood-spitting hellion in leather pants?
Gene Simmons, the 60-year-old co-founder of the rock band KISS, hopes so. If you are wealthy enough, that is.
Mr. Simmons's new group, Cool Springs Life Equity Strategy, was launched last month to tap into a lucrative demographic: entertainers, sports stars and other people with a net worth of $20 million or more who need a life-insurance policy of $10 million or greater. The firm's founders, who include David R. Carpenter, formerly of insurance powerhouse Transamerica, believe there is big opportunity to sell jumbo insurance policies to rich people.
The only glitch: Cool Springs is based in Franklin, Tenn., near Nashville but far from the entertainment meccas on the East and West coasts. Last September, the founders realized they needed a rainmaker.
So they reached out to a fire breather.

1 comment:

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