GENE SIMMONS will launch the MONEYBAG apparel line along with partner Dussault Apparel
in Las Vegas on Wednesday, January 28 at
Wasted Space at the Hard Rock Hotel and Casino.
Simmons previously stated, "I have owned the trademark Moneybag logo for over 25 years. I have used it on my magazines, book imprints, my record company and a few other areas. Until I met Jason Dussault, I held off on really going out into the marketplace with an apparel line. It has to do with finding a kindred spirit and Jason is it. He and I share a passion for only doing things in life that mean something. Together we are creating cutting-edge, in-your-face fashions."